These days, when you put on an event, you really can’t afford to mess anything up. If you do, you risk a costly, potentially irreversible black mark on your reputation. For example, you might remember hearing about the notorious Fyre Festival from last year. Thousands of expensive tickets were sold, travel arrangements were made and commercials were filmed, only for the festival’s organizers to fail miserably in the logistics department. The caterer dropped out, the accommodations fell through and, inevitably, people left the festival in droves. This is an example of how not to run your festival. Continue reading
